my journey

Hello, my name is Sam Rowena, wishing you a lovely welcome to my world of elfin alchemy, you are entering a bewitching place, full of sparkles shimmering in the sunshine.

The mystical magic of our ancient ancestors fascinates and inspires me, I love creating spiritual symbols and motifs - spirals, scrolls, hearts, circles, Celtic designs, and other sculptural shapes - and turning them into timeless wearable works of art that bring you joy when you wear them. Like an alchemist at work, I design, experiment, and transform healing copper or sterling silver wire, mix it together with beads, my abstract fused glass, and other elements to create my bewitching beautiful elfin alchemy jewellery. 

All my unique earring, pendant, necklace and brooch designs are lovingly handcrafted by me in Lancashire from my studio-workshop. My aim is to create original and unique jewellery that will help you sparkle!
A perfect treat for yourself or as a gift.

Lancashire jewellery artist Sam Rowena

A bit about my background:

After graduating from college with a BTEC HNC in Design I worked as a designer, before retraining as a teacher and studying silversmithing in my spare time. I've been making jewellery for over 30 years, creating my own bespoke jewellery to wear myself and to give as presents. For a long time, it was purely one my hobbies, but I wanted to advance my skills and being unable to find any jewellery making classes, 15 years ago I began teaching the classes I really wanted to be a student on, with an emphasis on design and creativity. Up until a few years ago, I taught these at different colleges, galleries, alongside running my own classes, enjoying their creative vibe and sharing my passion with others. Now I'm devoting more time to experimenting and developing my own collections further.

This website is a work in progress... over the Winter months I'll be adding more work to it and info about the inspiration behind my designs.

You can also find my elfin alchemy jewellery in a few galleries and normally I'd be at events across Lancashire (although not this year) where I love meeting customers and chatting about my craft.

It would be lovely if you want to come along with me on my creative journey, join me on social media, plus I send a news-update email out once a month -  or every few months - with behind the scenes peaks, specials offers and latest news. sign up at

x Sam Rowena, elfin alchemy